City design studio in running for top award

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The Back9 Creative Studio team , finalist in the Best Design Awards for the Miharo logo.

‘A SMALL marketing company in Invercargill proved it has what it takes to play with the big boys.

Earlier this month, The Designers Institute of New Zealand named Back9 Creative Studio a finalist for the prestigious Best Design Awards in the Nga Aho category. The national award recognises designs which reflect New Zealand’s Maori culture, heritage, and sense of place with an emphasis on cross-culture collaboration between designers and clients.

The awards covered nine disciplines and 50 categories, and candidates from throughout the country submitted their designs for the contest.

A small group of finalists was chosen, and the winners will be announced at the awards dinner on October 4 in Auckland.

“It feels pretty amazing to be in the finals to be honest,” Back9 founder and creative director Phil Robinson said.

“The project has been a truly collaborative effort with all of us in the studio being involved on some level, and we’ve had great interactions with the Miharo team and their board.”

Back9 is the only Southland company to be a finalist for both the Nga Aho Award and the 2019 Best Design Awards in general.

“There’s so much talent and potential in Southland,” Mr Robinson said.

“We want to do our part to promote that and show that you don’t have to be from a big city to do great work.”

Back9 had seen extensive growth in the past few years and had recently added an in-house photographer and copywriter, and was on the lookout for another designer.

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