‘Get a life’ in the south

The Life editor Briar Babington (left) and Market South creative director Carla Forbes. Photo: Karen Pasco

INVERCARGILL-BASED marketing and communications agency Market South is on a mission.

They want to let all of New Zealand know just how great Southland is to live, work and play.

Market South creative director Carla Forbes said now was the time for people to take the plunge and make their move.

“The past 12 months have been disruptive with Covid raging so people have, whether they realise it or not, become adept to rolling with the punches and embracing change,” she said.

“Businesses in the south are calling out for employees, which is an almost unbelievable position to be in right now given economic predications had put unemployment at one of the highest rates in decades.

“Instead, Southland is crying out for talent. We need people desperately.”

With its in-house annual magazine The Life, the company is spreading the word about everything the south has to offer to would-be movers to Southland and Otago.

Ms Forbes said there had never been a shortage of exceptional stories to share through the magazine which had been a platform to celebrate the successes and remarkable people in the south.

Now it was taking the message further afield, sending an open invitation to “get a life” and move south.

“When we first launched The Life, it was borne from the idea we needed to shift perceptions to support recruitment into the region.

“We’re taking our upcoming edition… further and hitting new markets, because we want our stories in the hands of those deciding they want more opportunity and lifestyle in their life,” Ms Forbes said.

While there were still industries which were doing it tough, like tourism and hospitality technology, innovation, engineering and construction were some of many crying out to recruit out-of-towners.

The Life editor Briar Babington said many people underrated the south because they had limited understanding of what the region was actually like.

There were assumptions it was cold and there was nothing to do, she said.

“People forget that the regions are the place of opportunity.

“You’re far more likely to get a yes to a pitch than you are in larger urban centres because there are so many passionate people here who are keen to take a punt and back something that could be a gamechanger.”