THE sun shone brightly on Invercargill last week for the Southland premiere of Pork Pie.
The red carpet event held at Reading Cinemas was attended by about 450 guests as well as the film’s director Matt Murphy, producer Tom Hern and actors Rima Te Wiata, James Rolleston and Dean O’Gorman.
“Everyone’s been really welcoming and excited… it’s quite infectious energy actually,” O’Gorman said at the event.
“[I’ve] never experienced something like this before.”
Invercargill Mayor Tim Shadbolt said the premiere had been a success.
“It was a fantastic turnout. Everyone was enthusiastic.
“[In terms of tourism], the film will benefit not only Southland but the whole of New Zealand.”
Venture Southland strategic projects and business group manager Steve Canny said the monetary value of having part of the movie filmed in Southland had not been quantified yet, but the exposure the region gained through the film nationally and internationally was a major benefit to the region.
“Showing off our place to the world is extremely valuable.”
The movie production had also provided an opportunity for Southern Institute of Technology students and interns to gain real-world experience and benefited the hospitality industry while the crew were filming in the city, he said.
“Southland and Invercargill are seen as film-friendly regions, which is worth a lot in terms of attraction, diverse landscapes and local talent.”
The premiere was preceded by a ribbon-cutting ceremony to officially launch the newly-named Pork Pie Lane alongside The Grand Accommodation, music in Wachner Plc provided by the Flaming Moes and a pie-eating competition courtesy of Invercargill’s Fat Bastard Pies.