ICC cuts printed calendar

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A copy of the 2018 Invercargill City Council calendar.

THE Invercargill City Council has ditched its annual wall calendar, which had been sent to 25,000 homes annually since 2011.

The calendar contained information and reminders about council services, programmes, important dates and bus timetables. It also included photos from Southland photographers.

Council communications manager Eirwen Harris Mitchell said the decision was not a simple cost-cutting measure, but was aligned to the changing ways of communication in the digital era.

“It’s a rather bitter-sweet decision because while it has been well received over the years, evolving ways of communicating and an emphasis on being more prudent with money mean that we continuously have to weigh up what we are doing and why,” she said.

Last year the calendars cost the council $27,000 to print and deliver.

Each year 30,000 calendars had been printed, with 25,000 delivered to Invercargill and Bluff homes and another 5000 available for members of the public to collect and use as Christmas presents for people overseas.

Ms Harris Mitchell said while more council information was being provided online, the council was mindful some people did not use computers. The council would continue regular advertisement pages in local newspapers as a way of communicating to the public.

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