THE Resene Hunger for Colour fundraiser invites people to visit Resene ColorShops and swap cans of food for test pots of paint.
The cans are then donated to the local Salvation Army food bank.
Salvation Army national manager of welfare services major Pam Waugh said the cans of food were a major boost for the food bank.
“Our food parcels provide real relief, allowing some of the household budget to be redirected to target debt and one-off essential costs, including back-to-school expenses,” she said.
Resene marketing manager Karen Warman said the campaign, in its third year, had generated fantastic feedback.
“People like donating the food knowing it was going directly to help someone in need and the test pots are a popular, versatile product which encourages people to come in,” she said.
Cans of food can be donated at the Resene ColorShop on the corner of Arena Ave and Victoria Ave until February 28.