Dress hire in hot demand

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Frock Me dress rental business owner Misty Jarvis has been inundated with bookings ahead of the summer event season. Photo: Abbey Palmer

WHEN Misty Jarvis started her dress rental business, she was winging it.

She never envisaged it would become so popular, so fast, she said.

Nearly six months on, the Invercargill working mother of three now spent most of her time juggling a myriad of roles and responsibilities.

Judging by the number of fittings she had booked in, she was not doing too badly at it.

“I had been thinking about starting up a dress renting service for a while. I knew I could do it but it was my husband who eventually said,

“In my mind it was like, what have I got to lose by trying.”

When asked what her motivation was, she said she wanted to alleviate some of the stresses women faced when it came to finding the perfect dress.

“I wanted to take that hassle out of buying a dress you only wear once.

“Also buying online, you don’t know if it will fit and it hardly ever looks like it does on the model in the picture.”

Earlier this year, she launched Frock Me.

“The idea was to provide a service for all different body shapes and sizes.

“I have an open mind when I buy dresses because different things suit different people.”

From starting out with two clothing racks in her hallway, her stock had since grown to a vast collection.

No longer kept in the hallway, her husband had converted half of their garage into a unique, studio-style wardrobe where customers could try options on in a cosy, private setting, she said.

Although her family responsibilities always came first, being flexible around appointment bookings was part of the service, she said.

messages daily with inquiries. I’ve had huge support since I started, which has actually been quite overwhelming, but I’m not complaining,” she said.

With the summer events season fast approaching, Frock Me had been inundated with clients looking for the perfect outfit ahead of Christmas at the Races and end-of-year work parties, she said.

“There’s always going to be a demand because there’s always events, but this is the busy season.”

With no plans of slowing down, introducing group bookings with platters and bubbles could be on the cards in the future , she said.

“I have a few ideas I got just from talking to renters and figuring out what they want from the service, so we’ll see.”

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